Branding. Strategy. Design. We begin by uncovering your brand’s essence through an initial conversation to understand your goals and vision. Competitor research informs a strategic roadmap that aligns visual direction with your objectives. Once the brand’s story and tone connect your company, product, and consumer, we create a visual identity—design assets, imagery, and styling that reflect your core and future growth.

About Us

As an independent design and creative direction consultant, Ivette Mdo specializes in branding, identity systems, and visual strategy for lifestyle, consumer, and cultural brands. She began her career at Pentagram, the renowned multidisciplinary design consultancy known for its high standards and iconic branding. Since then, she has held senior roles in design, art and creative direction at leading lifestyle agencies and multimedia companies, contributing to a wide range of integrated brand identities, campaigns, and strategic initiatives.

Additional projects include independent explorations in material, image-making, and hybrid processes, alongside commissions and multidisciplinary collaborations.